A Leap of Faith

At La Fe Tortilleria, our journey began in 2005 with a dream, two delivery trucks, and a leap of faith. Jesus Martinez, once a dedicated delivery driver, was given the opportunity to purchase the very company he delivered for — despite having no previous business experience. What started as a small operation has grown into a thriving, family-run business.

La Fe Tortilleria is more than just a business — it’s a testament to the power of hard work, community, and tradition. Over the years, and thanks to the unwavering support of our loyal customers, La Fe has become a beloved name across Southern California. Our tortillas can be found in Sprouts, Frazier Farms, and countless other retailers, offering a true taste of tradition and quality.

In 2022, we expanded our reach online, allowing customers across the U.S. to enjoy the freshness and authenticity of La Fe tortillas from their own homes. As we continue to grow, our family remains deeply committed to honoring our roots, crafting high-quality tortillas with care, and sharing our passion with even more kitchens for years to come.

Our Mission

Our mission is to bring you fresh, delicious tortillas made with care and tradition. Whether you’re shopping locally or online, we’re grateful to be part of your kitchen — and we can’t wait to continue this journey together.